I’m afraid this is a question that is too broad to effectively answer in one post, but this is what I can say:
There are a lot of different tools and methods to deploy software to OS X clients. JAMF’s Casper Suite has the ability to deploy packaged software to clients, as does BigFix, Absolute Manage (LanRev). I can also think of Apple’s Remote Desktop, Radmind, Munki, DeployStudio, command line, etc….
As for serials and deploying them through packages, again this is a broad question. For most software applications, you are able to package them with the license file. Some software doesn’t like to share it’s license. Depending on your software, you may have a difficult time deploying it.
Start to look for network or site licenses when looking at deploying a product, especially if the license has to be linked to a certain machine (Studiocode, Boardmaker, MacDicate, etc.). If you get heavy into sharing licenses, Sassafras KeyServer does a great job at managing the licenses.
Hope this helps, perhaps a more specific question would be helpful to further the discussion.
Rusty
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