The way I read it is it a way of slipstreaming Mac OS X installations.
So instead of having to install custom applications, run scripts, etc, after installing an OS build you can just package those custom bits up into Apple .pkg installers and have this tool install and run those on the new OS for you. And once you have those bits in .pkg format then future OS updates will be a breeze. There’ll be a little work up front to get all your custom actions into .pkg format but after that the ROI will be evident.
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